Day one

As a group we started the first day by listing what we had in common and listing are talents. In the brainstorm something that began to emerge were ideas about travel and people. We than began talking about these unwritten rules that we have in society and where these come from and this when on to inspire what we called was the Igeea collective.The main inspirations behind the collective were IKEA and Tfl so these when on to inspire the icon and the colour theme of the collective.

Day two

On day two we started planning and working out what our final idea was going to be. We had worked out we wanted to do some parity of the fact that there are these rules that we have on the time that no one speaks about but we all know them. We wanted to create some sort of airplane style guide to these rules.

We spent the rest of the day researching and coming up with ideas for the look of the shoot, design an styling as well as planning the shoot and carrying out the design work.

We also spend some of the day just creating work and building out our brand image.

Day three

We started off day 3 by having a quick briefing before we left for the shoot just to make sure everyone new the roles of the group and that everyone new what we needed. We then left and had the shoot which took about one and a half hours and was really successful. After lunch we got back in our group and divided up the team to work on things like the presentation and finishing and printing the zine. The decision the chance to a zone was insipid by the London tube map.

My group began the day early as we wanted to collect all the work together and discuss any changes what we wanted to make the the work. We were all really happy with the work and approved all of it, We then left out one or 2 images that we felt weren’t relevant to the final display.

Because we had come in early it allowed us to work on the display for a lot longer to lay it out nice and clearly label everything. Alice in our group went the extra mile and brought in some props that really brought the stand to life and was a perfect way to round off a throughly enjoyable project.

Over all I couldn’t be happier with this project. I really enjoyed the prices of building a brand as well as a brand image and love hw far this project picked us to achieve this. I also really enjoyed working with people I respected and got on with as it was amazing to work on such a great team.

I think the work we created as a group is really fresh and on trend with London branding as well as being professional and efficient. I think we have effectively used the products we were asked to create, to construct a coherent and strong brand that’s easily identifiable and can work in number of places and forms. One last thing that I think we did well as a group was that’s we effectively played to each persons strengths whether it was research, advertising or illustration we used people’s talents and this I feel shines through to the final products.

I always seem to have difficulty second days and I think that is because there is this in between in thinking free and finishing the idea where you really have to work and think hard to get the job done to a highly standard. I really struggle with this as I commonly loose faith in myself at this vital moment and it does affect some projects.

Despite this and the day not staring for me well I actually think we wend on the have a really efficient day. I spoke about my concerns with the logo and we worked on it and mate it more professional and I was a lot happier. We then added the colours and made the multiple versions and I was really happy with the final mark.

From here we decided ourselves up to get the final list of criteria ready. Other people took the ideas around the billboards and the Christmas pop up and brought them to life, and it was my job to create the moving image. We had already spoken as a group that we wanted the moving image to display the multiple versions of the illustrated logos with all the colours. so that is what I created with it being an animation of it just flicking between the different variations with the name of the company at the end.

I was really happy with how the group worked again today and how I worked myself. I struggled at the start but overcame this and went on to create something that I’m really proud off in the moving image and our logo.

This was a really enjoyable day for me as it was a really creative environment with everyone generating ideas and working for each other.

I think one of the major reasons why this was a success was the fact that we were able to pick our own groups. Unlike in previous years, and I’ll be the first to admit, where picking your friends just meant that you would mostly mess around I felt that this time round working in a team of friends was really enjoyable as we all worked hard for each other and weren’t across to raise and idea or equally not like one. also feel that we were professional but had fun at the same time and it was a real studio atmosphere.

We rated he day with a briefing of the project from Andrea Maloney Of which were were introduced to the the project, what outcomes were required and then she gave us some advice on branding and building brand. We then broke in to group, and mine immediately started work on the research and coming up with ideas on paper.

I think we had a very successiful first day as a team as began the day with good research and had a good ideas creative thinking on paper session from which we went on to finalise the target audience, began research into colour options, initial ideas for billboards as well as come up with the final logo idea and rough sketch.

For my super graphics final idea presentation decided I really wanted to show the unique 2 stages I had to the progression of this project. I decided to show the first stage of the project with the different avenues I was exploring through a presentation, of which I would explain the issues I was having with multiple visual references.

I then decided to use the board to show the workings out I had during the second sage with the research into the new ideas as well as the experimentation and physical representation of the idea I’m a few forms

Overall I was happy with the quality of work that I produced. I feel that my work both answers the questions of scale and typography that were asked in the brief of which I worked hard to overcome. A reason why I was unhappy with my previous ideas were that none of them were that original, and were too obvious, as well as this after I talked with a few class mates I discovered that a few other people had had the same ideas and  I really wanted to think of something different.

One of the reasons why I think my ideas had struggled at the start was didn’t do enough depth of research, and instead based my idea to heavily on the space during the Trip to North Greenwich Station. On other occasions this could have been a positive thing however I think the lack of inspiration was what prevented me from taking this project further.

Up until the crit I had had loads of ideas but I felt that while some had potential to be final ideas, I also felt like none were original or visual pleasing and thus why I needed to work on the ideas further. While looking for inspiration I came across an article on It’s nice that, its was about a shortlist cover featuring David Lammy in which the idea was him rebranding Britain. The design studio created a series of street posters some with text provided by Lammy and his team revolving around uniting the country. The design of the poster struck me as they were bright, colourful and positive and I liked the idea of rebranding something without doing logos. The use of paper poser combined with wallpaper past really struck me as a cheap simple effective way to advertise something as it can literally go anywhere and placed over again and again. 

From this I sketched out a series of poster ideas and pent the rest of the day coming up with ideas and then creating and then creating them in photos and illustrator. Once I had created the series of posters I was happy with I printed them out really small and then began arranging them as if they were being put on a surface together to see how they worked and was really happy with how the tests looked.

Again while I had made great progress as with this idea I was able to include many aspects of super graphics but the use of scale see in many successful graphics was not present in my work and I was struggling to find a way to make this happen. Again completely by accident while I was researching street poster culture I came across a documentary about Shepred Fery and the Obey project and was fascinated to learn more about him as well as the process of creating these design to the lengths he goes to to achieve scale. This is what inspired me to think big and look for hidden places.

 

Today we had a super graphics workshop with Maakia from BA Graphics Design in which she provided up with some elements of typography and type. We were then tasked to create a super graphic in our groups to promote where Ravensbourne is in a window we picked. 

My group had one at the centre of the build ing so we had to tell people to go along the side of the building and then turn right to find the entrance. We decided to do this my having an arrow madE of arrows pointing in the direction of the entrance but with the arrows making the point would be pointing up and down to show the turn.

I was really impressed with our super graphic as i feel it portrays the journey of getting to the entrance well especially with the limited about of time we had. One issue that we needed to work on was without the blind it was really had to see so we would need to work on the background next time.

I found this workshop really helpful in making me think differently and more physically when designing my super graphic.

 

I found the group crits really helpful and enjoyable as talking to the people about there work and seeing other peoples perspectives on the brief as well as your work was interesting.

Here was my feefback:

I found this really helpful as i had loads of ideas and didn’t know what were the best qualities and which ones i should work on more and take further as well as how would i take them further. The ideas to use different fonts is an interesting one that i have never thought of before and is something i will consider moving forward.

On day 2 of super graphics i started to come us with ideas and then collect these together to start preparing my presentation for our group crits on Thursday. I would say the majority of my idea came out up just using my imagination in the space but there were things that inspired me like the station navigation lines at Victoria station. Here is a summery of my favourite ideas.

supergraphics – Here is a link to the full presentation

We began the day with a Briefing fro Soof about the super graphics projects as well as what super graphics are and how we should start thinking about our project. We then had a Super graphics lecture from Maaike (BA Graphic Design) with was really helpful as she have us many leads and artists to look at to begin our research.

After the talks we had a site visit to North Greenwich station and the surrounding areas to help us start thinking about how to promote the school in the area and what spaces we could use.

For me the main problem is that there is almost no advertising at all and even the stuff you see you dont know what it is for. There is alo a lack of space to work with to the super graphic will have to be self sustaining as well as original.