I decided to spend this day testing out ideas for my my final brand and packaging. I already new that I wanted my brand to have an illustrated element inside of it that I would change for different products/flavours while also having the text going around it that would stay the same.

Once I had developed the text and finalised the part of the logo that would stay the same I then moved on to developing the illustrations. I painted them using drawing ink in my sketchbook, they were then scanned in and added onto the illustrator file were I was putting everything together.

This was were I realised I had made them too short and that they didn’t go down the whole packet as planned. I then texted this by making a few samples and didn’t like the way they looked do I re did the ink and made them the right length.

During the mid point crib I showed the testing I was doing and this was encouraged. I also got some feedback that because the products and the packs were small maybe I should put them in some bigger packaging which is something I plan to work on tomorrow.

Today we had two workshops, Make a box on illustrator with Soof and Fluid Packaging with Olly.

The first workshop was about how to make clipping masks so that we could place images onto a net for packaging, this was useful as it went on to help me create an initial idea I had and carry out tests. Despite this the thing I found most useful was the net template we were given.I found this template  really helpful as it allowed me to have a starting point of a basic packaging net to  start experimenting with ideas.

I also found the packaging workshop we did with Oliver very important. We had to create packaging for plastic balls using only scrap that was lying around. This was another freeing workshop as there were no standards so we were free to just create experiment. This workshop was really effective in its task to help us thing outside the norms of a simple go and has defiantly inspired me to look further.

Today we had a workshop with Angela who helped us previously on the rebrand of library of thing project we did last year. Her workshop was about coming up with as many different ideas of brand concepts as as we could in an amount of time.

I found the workshop from Angela very helpful as I was having ideas but was not communicating these on paper and getting ideas down. The fast and simple nature of just getting as many ideas as possible helped me get rid of these worries and actually see what ideas looked like on paper and whether or not they would work. With everyone doing the same exercise in the class everyone was coming. Up with ideas and I found this was very inspirational an we were able to combine different elements of peoples work and use it in our own.

When the time was done we then had the opportunity to walk round the class and put two ticks next to each persons ideas we liked. This was and interesting task as you were able to give feedback but also receive interesting feedback from the class.

By the end of the workshop i had loads of ideas for possible routes and while i didn’t have any that were very developed or finished yet the workshop did generate many leads that gave we a wide range of ideas to work on.

 

We were given a presentation about the layout brief as well as some useful references, we then went to the library and started to collect packaging and rebrands that inspired us and that we found interesting to put in our sketchbook and start the process. We were then given a talk by Dan one of the owners of willow and wax and he spoke about the company and we were able to ask him questions at the end. We were talking notes throughout the introduction and Dans talk so that we had recorded visual references that we liked as well as what is required as deliverables.

The introduction was really helpful as it introduced me to some ideas I would not have considered. The talk from Dan was also really helpful as it allowed me to work out what was required and get a feel of the brand. I feel that my initial stages of the research went well as I looked at a varsity of sources from pentagram to It’s nice that.

I started of my research looking at the work of Pentagram as i really enjoyed how they were able to make each brand identity really unique starting of with a unique brand mark and extending out to multiples representations of what the brand does. On a similar note i also started looking at the work of Pentagram partner Sascha Lobe. I really liked his graphical and simple approach an want to explore weather i can bring elements of his work into my packaging.

On the third day of the illustration project we began the day with a drawing workshop from workshop from Soof. I initially though I wasn’t going to like it because I turned up wanting to crack on with my 8 images but once the workshop started I really enjoyed myself. I really enjoyed it because I was so freeing and forced me to look outside the four walls of my work. It also worked really well as we had to work with other people and bounce ideas of each other.

In the second half on the day and over the weekend I began creating my images.

We spent day two of the project on a trip to see the V&A. We spent the day walking around and drawing different things. If I am totally honest I found a lot of the stuff quite boring as most of it was far to detailed and the colours thought the work were dull and uninspiring.

Because I found most of the work boring decided to start drawing things that I found interesting. These went on to include different drain they had, really nicely designed chairs, a garment and a tree in a pot. In the last hour of the trip decided to start drawing people and found a really nice view out one of the windows and drew an older woman sat at a chair as well as 2 younger women sat by the water. I was really happy with these images as I think they told narratives. I then went on to draw the full view from the window which was my favourite drawing from the day.

Day One

Day one I felt that for us to succeed we needed to understand each others talents so I went round and listed what people said they were interested in and what they were good at so we new where to start the brainstorm and what options we had in out pool of talent. We then began our brainstorm. Early on our brand was inspired by Tfl and Ikea and this is what I used as inspiration when designing the collective logo and colour scheme, which are clearly seen in the icon and the use of the colour blue and yellow.

Day 2

We had been working on the idea of rules on the tube and I suggested a sort of plane guide inspired by the photography of Wolfgang Tillmens. I also spent on this day building out the brand identity by using the colours we chose and combining them with art we had made as well as quotes I had found online, to create designs to put on out Instagram.

Day 3

On day 3 I organised people into the roles for the shoot and volunteered to be a model as well as planning the timings of the day. Once we had finished the shoot  I then worked on the final product that had now been changed to a zone inspired by a tube map I found. I made the diagnosis for the zine on photoshop and then added the picture in indesign. I had to do a couple of very costly print run but eventually I it right just in time to present.