Up until the crit I had had loads of ideas but I felt that while some had potential to be final ideas, I also felt like none were original or visual pleasing and thus why I needed to work on the ideas further. While looking for inspiration I came across an article on It’s nice that, its was about a shortlist cover featuring David Lammy in which the idea was him rebranding Britain. The design studio created a series of street posters some with text provided by Lammy and his team revolving around uniting the country. The design of the poster struck me as they were bright, colourful and positive and I liked the idea of rebranding something without doing logos. The use of paper poser combined with wallpaper past really struck me as a cheap simple effective way to advertise something as it can literally go anywhere and placed over again and again.
From this I sketched out a series of poster ideas and pent the rest of the day coming up with ideas and then creating and then creating them in photos and illustrator. Once I had created the series of posters I was happy with I printed them out really small and then began arranging them as if they were being put on a surface together to see how they worked and was really happy with how the tests looked.

Again while I had made great progress as with this idea I was able to include many aspects of super graphics but the use of scale see in many successful graphics was not present in my work and I was struggling to find a way to make this happen. Again completely by accident while I was researching street poster culture I came across a documentary about Shepred Fery and the Obey project and was fascinated to learn more about him as well as the process of creating these design to the lengths he goes to to achieve scale. This is what inspired me to think big and look for hidden places.




















