The main idea that i was interested in was this idea of physical descendent of which then i will combine with a literal meaning of descent such as family descent. The first ideas i started working with was this idea about how income across the country and i thought about crazy ideas such as physically hanging money. I then realised that this was not doable and started thinking of ways to maybe illustrate this and even animate this.
I then started looking at aspecst such as the composition of the final images and started thinking about including people or a person and even looking at ways i could bring in cultural elements from my background.
The real change and inspiration came when what i came across a book of posters full of climate change and how things like tempreture and sea levels are going up. The book was essentially fool of amazing design revolving around things ascending and this gave me the idea to reverse this and change the idea to money.
Ewan Turners Blog 